Walter Billet Avocats (Fabien Billet) advises Bizon and its founders on the business combination with Publicis Groupe

Advised by Walter Billet Avocats, on the legal aspects, and by Transactions & Compagnie, for M&A negotiations, the agency Bizon, dedicated to supporting brands on Amazon, has been joining Publicis Groupe – advised by the law firm Veil Jourde.

Founded in 2017 by Guillaume Rigallaud, Bizon, the leading agency in France dedicated to the support and distribution of brands on Amazon, announces its merger with Publicis Media France.

With 70 employees, Bizon covers all trades to ensure profitable growth on Amazon and marketplaces. Bizon supports many brands, such as L’Oréal, Disney, Bjorg, Colgate, Ipone, Sigg, Cromology and Ecoiffier.

This acquisition upgrades the expertise of Publicis Commerce, managed in France by Arnaud Lauga, also CEO of Performics; A unique offer that combines consulting, e-retail media, technology and content, the essential combination for the success of brands on marketplaces. This also strengthens Publicis Media France’s positioning as a global partner in the transformation of its clients, capable of supporting them on all marketplaces with end-to-end solutions: strategy, operations, marketing & distribution.

Financial details of the transaction are not disclosed.

The firms that has been advising the deal:

Bizon and its shareholders were advised by Walter Billet Avocats for the legal aspects, with a team including Fabien Billet, partner, and Christophe Cussaguet, and by Transactions & Compagnie for the negotiation and support in M&A, with Matthieu Mora, partner. Publicis Groupe was assisted by the law firm Veil Jourde, with a team made up of Pierre Deval, partner, and Paul Nanty.