On February 10th the French authority Cnil diffused a note about Google Analytics considering that this tool is not compliant with the European legislation about personal data.
This decision is not a surprise at all but it can have deep consequences within the economy as many websites use this tool. Nevertheless, “Cnil does not explain how to proceed to be 100% compliant“, explains Alan Walter.
Please find below some articles diffused by Les Echos and L’Usine Digitale about this topic including our partner’s analysis:
https://www.usine-digitale.fr/article/la-cnil-dit-non-a-l-utilisation-de-google-analytics.N1783687