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In a €30 million funding round, NextStage AM together with Entrepreneur Invest and a banking pool support the merger of two complementary SaaS publishers based in Marcq-en-Barœul: Optimix and Maxxing.
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This transaction creates a leading player in the hyper-personalization of the customer experience, as well as in the optimization of prices and product availability — major and critical challenges for managing sales in the future.
Founded in 2011 in Marcq-en-Barœul (Hauts-de-France) and led since 2014 by Philippe Vanhack, Optimix designs SaaS solutions for pricing and supply chain optimization. Leveraging comprehensive expertise in the data cycle and artificial intelligence (“AI”), the company enables retail and distribution players, as well as manufacturers, to fine-tune their prices and secure their supplies via advanced forecasting engines.
On the other hand, Maxxing offers a platform that centralizes customer data in real time from all physical and digital channels to develop global or highly targeted loyalty, gamification, and promotional strategies. Led since 2019 by Gauthier Durand Delbecque (formerly Director of Banking, Services and Data at the Carrefour Group), the company manages the loyalty of more than 100 million end customers in the luxury, retail, energy and financial services sectors. Thanks to its omnichannel solutions powered by AI and data, Maxxing is ideally positioned to meet the new challenges of engagement and enhanced personalization of the customer experience.
The new entity becomes a true benchmark full-SaaS software provider, a one-stop shop in the fields of pricing, supply chain, loyalty, and customer experience, entirely dedicated to the performance of various players in the luxury, retail, and manufacturing sectors. By combining their complementary expertise, these two software providers significantly strengthen their value proposition and investment capacity to accelerate the development of critical and innovative solutions for their clients.
With a team of 75 employees operating in more than 35 countries, the group aims to strengthen its presence in Europe and the Middle East while accelerating its investments in R&D, particularly in the fields of artificial intelligence and data intelligence.
Furthermore, the funding round gives the group the means to consider new external growth operations, with the acquisition of companies, with the aim of supplementing its offering with useful, concrete solutions or functionalities focused on optimizing economic and commercial performance.
Legal advisers on this deal:
Walter Billet Avocats advises Entrepreneur Invest with a team composed of Fabien Billet and Christophe Cussaguet, partners, and Amr Akram Abed.
Arvest Avocats advises NextStage AM, with David Merlet and Benoît Lespinasse, partners, Valérie Peressini and Anthony Cognet.